When Magento eCommerce came onto the scene it blew away old and clunky platforms like OS Commerce and Virtuemart, and fast became the preferred eCommerce platform for small and large scale businesses selling online. As good as it was at providing a streamlined and efficient shopping cart, with user friendly inventory control and multi store capabilities it did not provide any appropriate blogging tools at the level that WordPress or Joomla were equipped with. To deal with this many website managers ran a blog as an external link from their store or as a sub-domain, but as web trends advanced and eCommerce plugins such as WooCommerce were developed for WordPress, this alternative became less appealing and confusing for the user.
Fast forward a few years and Fishpig is here to solve the dilemma with their free MAGENTO WORDPRESS INTEGRATION plugin. The plugin copies across the Magento theme and brings it across dynamically, syncing all changes made. This means when customers switch between your store and your blog, there are no external links sending users to a sub-domain and feels like part of the same site.